If brochure is nothing more than paper and ink, why do some brochures work and others end up as scrap paper? There are many reasons, but the most significant one is simply a lack of foresight and planning. When you plan ahead, your brochures will work for you, and you’ll have to get your scrap paper somewhere else.
Delivering the Message
What are you trying to say to the audience of your brochure? Some brochures deliver the message "We’re the best value", or "We're the best quality", or unfortunately in some cases, "We don’t know what we’re doing".
We look at brochures as a form of visual communication inviting people to interact with us. The hotel wants to show how they address their customer's real or perceived needs, help them to visualise their stay, see themselves using the facilities, and in general make them lok forward to visiting - all for only a modest nighly rate.
Maybe you don't know where to start in planning a brochure, but if you know what you like when you see/read it you're half way there. A good idea is to collect brochures that you like and then, when it comes to explaining what you want, you have something to offer as a guide. What next? Leave the rest to us!
Deciding on the Content
Before you get into the nuts-and-bolts of constructing your brochure, there are several decisions that need to be made concerning it's direction and content.
Question one: Why should the customer read or pickup your brochure?
Answer: It is attractive and contains useful and beneficial information to the customer. Pure and simple, it provides value.
Second question: Do you want the brochure to build image, tie in with other ads, promote your products, show off your new logo or develop a brand name following?
Answer: Focus on one or two of these themes. It would be difficult to successfully address all of these issues in one brochure.
Question three: Will it be a general listing of items, an order form for party rentals or a guide to help the customer with home projects?
Answer: It depends on what you are promoting. You can have a listing without prices as the rental store did in their General Equipment Rental Guide, or a listing with prices and spaces to fill in quantities, as in their Party Planning Guide.
What's next?
Get in contact with In8 Design to discuss your needs. Our friendly account managers will talk you through your needs and deliver an agreed design brief. Our designers will then produce layouts for you to peruse and comment on.
Our design process is simple and fast, if you're in a hurry, we can be too.